Dolomite, the historic brand that has been writing outdoor footwear and clothing history since 1897, is introducing some significant new developments for the next season.
The new claim “CRAFTED to PERFORM”, perfectly sums up the sense of a renewed challenge. A mission rather than a simple statement – it is the promise, the commitment of a brand seeking to make its know-how the very reason for its existence. In “CRAFTED to PERFORM” there is all the heritage of the best of artisanal shoemaking passed down through the generations, there is Italian style, which becomes apparent in the attention to both technical and design details, and there is the history of epic mountaineering feats, the values of which are still today a source of inspiration. But there is also openness to the wider world, to the new global challenges and more importantly to the new generations, who will be the next to inherit the spirit of mountain pioneers.