LODENFREY stands for style and tradition like almost no other brand in Germany. The Munich-based company is now run by the 6th generation of the family. Our goal is to inspire future generations with our iconic products that are focused on natural materials.
Founded in 1842 as a small weaving mill, LODENFREY soon gains an excellent reputation for its fine clothes and opened a shop. The founder focused primarily on loden fabric and constantly developed it further, winning the gold medal for water-repellent loden at the Paris World Fair. The first functional material was born - a small sensation to that time.
That's where we're picking up today. We focus all of our products on natural fabrics, namely of course Loden. For the spring/ summer collections however, the winteresque material is not always perfectly suited, that is why we chose to focus on cotton and linen. Together with our partners we further develop the fabrics to achieve the highest function while still staying natural and create unique looks. While doing so, we always have our history and tradition at heart while positively looking ahead and trying to create a bright future with new and forward-thinking designs. The theme of our work is: To inspire the generations to come.
We remain true to our long-standing corporate values. These include above all social values, such as good conditions for all our employees, our corporate diligence, but also ecological values. The whole family has always been closely connected with nature, so we have a special focus on preserving the environment.