MUSEUM THE ORIGINAL is an Italian brand with an innate international vocation, centred on sophisticated style, streamlined performance and contemporary design. Paving its way in the outerwear industry after 30 years of history, with a grounded, original and cutting-edge approach.
Revealing a story of culture, excellence and quality. A story in which every coat and jacket is conceived as a work of art, an authentic expression of a deep knowledge that symbolically evokes the spirit of a museum, the sacred place of the Muses, supreme goddesses and emblems of timeless splendor.
This vibrant journey dates back to 1986, starting in Canada, with a crush on the iconic jackets from the rescue, aviation and army forces. From there onwards, the brand has continued to advance and evolve through innovation, with a strong pioneering soul, while always setting its sights on the future.
Every garment is designed for him and for her, balancing elegance and utility, heritage and trend, technicality and identity. Made with premium materials, finished with elaborate details, drenched in sleek colors and shaped with a perfect fit that guarantees the highest levels of functionality, versatility and mobility.
Following the pace of modern lifestyle, the transition from work to leisure time, the climate changes and the resulting demand for maximum comfort and protection. Accompanying the wearer through every metropolitan landscape, every travel experience, every momentum of discovery from the city to nature, and then back again to the urban context.
The garments of new urban explorers, relaxed but sophisticated, inquisitive and bold, independent and always connected. Freethinkers, creative by nature, today’s professionals, relentless travelers who move from one spot to the other with style and energy. Feeling the flawless elegance and lifestyle they’ll experience while wearing MUSEUM THE ORIGINAL.