Variety, innovation, tradition, zeitgeist, joie de vivre and internationality have been the basis of the Bugatti brand’s success since 1978. They are all values that define the mentality and the face of Europe. If you have made great visions come true for over 30 years as we have, if internationality is normal for you, if you find joy in working with others to help innovations along their way and have achieved a varied range of products, if you embody modernity and are a trendsetter, then you are connected to Europe through more than your values. You are Europe. Bugatti and Europe - a visionary team attuned to success. They belong together. And that is exactly what we are demonstrating with our new slogan: Bugatti. The European Brand.