Fracap was born in 1948 by the two brothers Alfredo and Giovanni Cappello who followed their father Antonio, shoe artisan since 1908.
The company started its story in the city of Monteroni that is very famous for shoemakers since the beginning of the 19th century.
The factory is still there.
In the beginning, Alfredo and Giovanni produced strong and quality shoes for agriculture but in 1978 Alfredo’s sons, Antonio and Michele, started a new era for Fracap.
Antonio and Michele started a military collection for the Italian Army and Air Force introducing new models that became icons. Fracap shoes were known for the absolute quality of materials and production.
All boots and shoes were created using important techniques in the shoe word: “ Ideal Construction”.
In 2002 Antonio and Michele decided to innovate again their work. So they introduced a new model of boots, the Magnificon M120, entering the casual and street fashion world. It was an amazing success. Today the M120 is one of the most iconic boots in fashion and is known almost all over the world.
Today Fracap is a well known brand all over the world but it is still based in Monteroni, like more than 100 years ago, and Michele and Antonio are still the guys that make every single pair of Fracap shoes.