Brand Profile
The company is born from the passion of the founder and owner Sergio Tricomi for the world of footwear and love for his children Lorenzo and Bianca, whose names have thus generated LO.WHITE, an acronym created through the abbreviation of Lorenzo and transposition of Bianca’s name in the English language, in Pistoia, the city where the holder has accumulated his nearly forty years of experience in the footwear world. Based on the experience gained in the retail world, Sergio Tricomi has always had the deep conviction that the key features that the company has to combine is comfort and design, trying to always find their maximum meeting point without unbalancing proportions in which these are used. Our footwear is valued with the highest quality materials and produced entirely in Tuscany, creating lines of strong continuity. We try to serve the customer who likes silent and refined elegance, a customer that requires practicality and comfort without having to give up his style.