Brand Profile
Reef was founded in 1984 by two Argentinian brothers, Fernando and Santiago Aguerre, who decided to share their love for surf and beach life with the entire world. They created high quality sandals, perfect for the beach and that could keep up with a vigorous way of living (and partying). Therefore, they decided to move to the South of California to run the Reef brand and to produce the iconic sandals that made Reef as we know it today. Today, after more than 30 years, we keep on working hard. We encourage people from all over the world to share fun, freedom and beach life spirit, living by one rule only: be comfortable at the beach. Either if you are surfing, having a barbecue, finding minerals, building a sand castle, drinking something, playing the guitar, or if you simply want to enjoy the beach. You can do it as you want. Our products are designed to make you feel comfortable, relaxed and free in any kind of location, either if you're at the beach or not. And if you really love the beach like us, then you will have to take care of it. Because of this, we are committed to protect and recover the world beaches and oceans, so that everyone can have the chance to enjoy a free and clean beach.