In 1954 up the road a bit from Wall Street’s bull market, two ambitious, hard working entrepreneurs, Myron Breakstone and Mortimer “Mort” Malden, working for a time in the family business with cold storage conditions, founded RefrigiWear Clothing Company as an alternative to wearing uncomfortable heavy wool coats and layers of bulky undergarments. With assistance from DuPont’s newly formed Textile Fibers Department, has been created and manufactured the first innovation in insulated clothing to hit the market in years.
The RefrigiWear Clothing Company resulted from a bet: creating a comfortable, insulating clothing which was resistant to the lowest temperatures for American workers of the industrial refrigeration. In 1954 Myron hit the target: “tough warm clothing for cold tough work” and together with his brother-in-law became the undisputed pioneer of the “modern way to keep warm”. The first set of RefrigiWear samples was called “Winter-Seals” and consisted of 8 kinds of “under and outer garments”. Among them the very up-to-date 60 Ice Parka and 341 Inspector Coat. The story of RefrigiWear is distinguished by a continuous growing line which started in New York City where the Company prospered.
In the 2000s, RefrigiWear gains great recognition in the market and becomes a reference name for outerwear. The strength of the brand’s story and technological characteristics of the product combined with its Italian design continue to offer a MODERN WAY TO KEEP WARM (since 1954) celebrating more than 63 years of history.
Today the brand involves few operating companies distributing the products on wholesale, retail and online channels.