Making its debut at this year's PITTI, Italian brand Robe di Kappa proudly references the 90s. A bright and bold excursion through timeless influences, its SS23 collection features preppy collegiate styles, including polo shirts, sweaters, chinos and varsity jackets.
Channelling the casual sports energy of quintessential 90s sister brand Kappa, the brand’s logo elevates sweaters in contrasting colours, while the original Robe di Kappa® lettering shows up in bold and nuanced sizes. A fluid fusion of retro styling and modern expression, the collection allows the wearer to mix and match classic styles with contemporary cuts.
We spoke to Vice President of Sales Lorenzo Boglione about the key pieces from the new collection, the concept behind them, and more.
You describe the brand style as being for 'nice guys 4.0', can you tell us more about the meaning behind that?
Our ‘nice guy 4.0’ is a dynamic, contemporary man – influenced by the 90s aesthetics with an attentive look towards our days, and also at the future.
The brand has been around for decades, what do you think is the key to being consistent?
Without being too influenced by annual or seasonal trends, the consistency for Robe di Kappa is certainly tied to its key values, leaving intact what has always been the identity of the brand.
What was the initial concept behind the SS23 collection?
The base concept of the SS23 collection is certainly colour. We started from a very colourful palette, first of all inserting it in the polo, then the sweatshirt and t-shirt. The ‘preppy soul’ of the brand is highlighted on the varsity and on knitwear with the greatest fineness.
Please talk us through the main influences behind this collection – were there any that were non-fashion related?
Behind Robe di Kappa there are influences related to the world of fashion, but also equally important are the influences that come to us from Italian architecture and art.
What are the key pieces that you are most excited about from this collection and why?
Surely the polo that has always been our main garment, around which all of the collection has been built. Also interesting in this collection are the varsity jacket and the styles with the circular graphic that we’ve taken from our old 90s pieces.
Can you talk us through the key cuts and silhouettes that define the collection?
We’ve used historical models, readapting them to more modern volumes. The pants, sweatshirts, T-shirts and knitwear adapt to current models, maintaining the details of the historical garments of the brand.
The collection draws from 90s and preppy styles, how would you say the brand makes these influences fresh and modern?
Certainly preppy is one of the main styles at the moment. Our secret of making it fresh and modern is to mix it with the most current trends so that we can make the most classic garments that coexist in our customers' wardrobes with some garments that are a little more streetwear.
What is the key element that you would like people to take from this collection?
Our goal is to make the polo one of the main elements in the wardrobe of a man over 25, almost as sneakers can be today for a 20-year-old male.
What are you looking forward to at Pitti?
For the next Pitti the brand has invested in one important stand at the centre of the fair. For the first time BasicNet brings the SS23 collection of Robe di Kappa at PITTI, trying to create a complete Italian experience.
What's next for the brand?
Trying to bring Robe di Kappa back to what the brand meant in the 90s, when it was the reference for Italian Dolcevita.