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Sunhouse presents a strong proposal for the concept of 'Sartorial Knitwear'. Its SS23 collection features two distinctive inspirations – technical activewear alongside natural, more sustainable fabrics.
Its pieces are relaxed, making for versatile and ever-so-easy-to-wear fits. Colourways from the new collection include bright shades, natural tones and black fused with military accents.
We spoke to Franco Santarini and Simonetta Bocelli (the two designers behind the brand) about the initial vision behind the brand, key silhouettes within the collection, what’s next for the brand, and more.
What was the initial vision behind the brand Sunhouse?
Our inspiration has always been to create classic men’s garments using knitting instead of fabric. Exploring the evolution of the classic world, making it consistent with the times we are living by leaning on concepts such as informality, comfort and uniqueness.
What was the initial concept behind the SS23 collection?
The mix between knitted activewear and natural influences.
Can you talk us through the key cuts and silhouettes that define the collection?
The fits are very relaxed, nothing snug or tight, jackets that fit like cardigans, oversized vests with broad shoulders and dropped to wear without anything else underneath.
What key element would you like people to take from this collection?
The knitted reversible Baracuta-type jacket with ripstop nylon and the blazer in linen tape on gauge 3 with alternating different types of stitches.
What was the biggest issue that you had to face during the design process for the new collection and how did you overcome it?
Each garment is a challenge when trying to mix tailoring with knitting and good wearability with relaxation. To overcome these problems we always work with teams from two completely different backgrounds, the tailors of Filottrano and the knitters of our staff, chasing a subtle balance.
What are you looking forward to at PITTI?
We all want to go back to normal, we expect a rebirth of PITTI and finally, the return of foreign buyers: Japan, Korea and USA, mainly.
What's next for the brand?
We will continue to pursue our dream, working on our vision of style. We are making a particular effort on distribution and from this year we will have our own space in Milan, alongside the USA and Paris.