ATELIER The company
ATELIER has been operating in the software field for almost thirty years but with solutions completely dedicated to the fashion sector.
This radical choice of focus has allowed us to develop in depth and acquire transversal knowledge along all segments of fashion and along the path of strong and continuous evolution that has characterized this sector.
The company initially defined itself at the birth stage as an inventory management system for fashion retail, providing the essential tools to allow stores to manage sales and exchanges of stocks and information in real time between central warehouse and remote stores.
Today it is one integrated and omnichannel software and hardware solution for fashion, to manage the entire flow of fashion retail, from data entry via mobile APP and PIM management, to flows to unlimited online and offline sales channels, passing through advanced logistics processes.
ATELIER the markets
Lots of tools
ATELIER includes many tools fully integrated in a single centralized solution, highly standardized because consolidated on hundreds of companies.
In reality, every single project is the result of a modular and scalable combination of the different tools available over time, which allows to build an ad hoc configuration designed on the unique needs of the individual company.
The result is a single platform, which can be installed in cloud or on premise and equipped with all the necessary hardware, in which it is possible to manage data entry, or production where present, the enrichment of a centralized catalog, the logistic management of central and remote warehouses, the operation of physical and virtual stores, the online flows of B2B and B2C web-sites together with web marketing activities, and unlimited other online channels, primarily Marketplaces, comparators ...
The solution includes mobile Apps, CRM, accounting software and BI (Business Intelligence), internal or external through Microsoft Power Business Intelligence.
The number and modularity of ATELIER's tools allows the solution to be installed in all the main segments of fashion retail: from companies or brands to small or large retailers, to chains and franchisings.
ATELIER also carries out marketplace projects for European and international platforms.
ATELIER is designed for localization, as it is MULTI-LANGUAGE, MULTI-CURRENCY, MULTI-TAXATION.
It is available in English, Italian, French and Spanish.
The central HUB of ATELIER is an API infrastructure that backs on Microsoft's Azure server and manages all the data and flows of companies or fashion retailers in a centralized and homogenized manner, allowing easy integration with marketplace channels, comparators, affiliations ...
A mega catalog is generated that allows to build new network models where different entities are connected that can share content in a diversified and differentiated way in order to always create new and profitable business models such as dropshipping and marketplaces with a strong and distinctive geographical/product/ concept/niche ...connotation.
ATELIER and omnichannel
Over the last few years, Atelier has consolidated a strong relationship and negotiation expertise with the Marketplaces and has developed a technological platform that allows companies to potentially connect to unlimited channels starting from a single simple interface and unified procedures that are perfectly integrated into the business management.
Thanks also to this, ATELIER has achieved a portfolio of over 10,000 installations and continues to expand in Europe, USA and Asia. With a market share of 60% among medium-high-end multi-brand companies, it is the first system integrator worldwide for Farfetch and for the main marketplaces that deal with fashion: a diversified offer ranging from large marketplaces such as Amazon, Zalando, Spartoo ..., to European ones such as Cdiscount, Allegro, Fruugo ... up to global luxury marketplaces, especially in Asia: Intramirror, Poizon, Balaan, ...
The difference and the unicum of ATELIER compared to all normal connectors is substantial.
In addition to the number and variety of the types of marketplaces that can be connected to, which make it possible to apply a highly diversified multichannel strategy, ATELIER has several partnerships with the main platforms and can support companies by orienting them towards the appropriate and highest potential mix of channels, putting them directly in contact with always new marketplaces.
The data through the HUB and to the marketplaces are updated in real time, a key factor to feed the turnover trends in a correct way. ATELIER is also able to convey in an aggregate or separate manner the availability not only of the central warehouse but also of additional warehouses and of all the remote stores, with alerts and automatisms in order to facilitate and to speed up pick-ups / shipments for the operational teams.
It is in this way that companies realize the omnichannel and transform themselves into retail 2.0.