We are B.L.A.H., a no-B.S. shoe brand – founded by a passionate crew of change-makers based in the heart of Amsterdam. We believe that people today want great fashion, responsibly made… without the marketing spin. That’s why we care, but we don’t.

We care about making great shoes. Powered by dedicated designers and makers, our edgy yet minimalist boots and sneakers are brought to life with a unique aesthetic, bold colour combinations, and mainly eco-friendly materials. The result? Premium shoes built to last that tread lightly on the earth. As simple as that.

We care about people: you, our customers, but also our crew – the people here in Amsterdam and those in Portugal, where our small factory is located. We consider our team to be our family, so we treat them with respect.

What we don’t care about is being perfect. After all, who is? We do promise not to BLAH and to put our best foot forward in order to minimise our environmental impact.

We’ve written a whole page telling you our story, but we could have done it in three sentences:

Good shoes. Made well. No blah.