PESERICO, an extraordinary story that began in 1962 in Cornedo Vicentino as a workshop specialized in women's pants, created by Maria Peserico; in less than a decade it became a company with more than fifty employees. In 1975 Giuseppe Peruffo joined his wife Maria in the management of the company, giving life to the first collection signed Peserico; the attention to the quality of fabrics, workmanship and sartorial expertise provided the brand with solid foundations for a long growth: from a small workshop it became a recognized and appreciated brand that aimed at foreign markets already in the eighties.
In the early 2000s, Riccardo Peruffo, Giuseppe and Maria's son, took over the reins of the company and became Managing Director and Creative Director, assisted by his wife Paola Gonella.
PESERICO has always been synonymous with sartorial tradition, craftsmanship, manual ability, respect for individual skills, and represents the strong link with the territory, an essential element of the Peserico Universe; the brand's more than twenty single-brand stores reflect this philosophy, transferring the materials and colors of the Veneto region to the furnishings, a philosophy that also characterizes the garments of the collections. Elegant and refined, sophisticated but determined, the woman who inspires the PESERICO brand expresses herself in the details of the garments she wears; the study of the lines and cuts is rigorous, in the shapes, in the colors, in the workmanship, a methodical and refined game of subtraction that leads the creatives to the essence of the shapes.
At the level of evolution in style and product, recent collections aim at an even more marked and recognizable identity and an increasingly high positioning.
To date, PESERICO produces about 300.000 garments per season, using fabrics of the highest quality.
The brand is distributed in more than 1.300 stores in Europe, United States, Japan, Korea and Russia in addition to the 50 monobrand stores.
The company also owns the brand Peserico EASY, a feminine line created to express a new simplicity, light spirit and an everyday sporty-chic mood, where the superfluous is eliminated to make room for a fine and careful essentiality.