ALBERTO regards itself as a culturally influenced trouser brand on the move, developed for people on the move. People who value quality, comfort and freedom, people who seek relevance while finding style. Founded 101 years ago with the aim of becoming a dynamic, innovative presence in the international fashion world while constantly setting new standards, the brand has remained true to its founding ethos to this day. Contemporary craftsmanship values and design bear witness to this, as does the company's own concept store or the use of intelligent, voice-controlled interactive systems. What began as a small pants manufacturer has long since been incorporated into collections – for urban cyclists, for example: A brand that's made it its mission to anticipate the needs of its customers and combine them into an inspiring lifestyle concept that’s relevant beyond trends.