2021 marks the 10th anniversary of KSENIASCHNAIDER. Throughout the years the brand have released more than 50 runway collections, drops and collaborations in Kyiv, Paris, London, LA , Shanghai and Tokyo, has earned respect from boards and media internationally and continues to create fashion, which is virtually meme-generated and itself ends up being a meme.
KSENIASCHNAIDER is the essence of contemporary self-expression. It is deconstruction taken a level deeper to fool around with pure semantics of fashion and culture as a whole. We deliver a message and a calculated fit at the lowest possible garment construction complexity - bringing the mundane and unnoticed to the front of the stage and reconfiguring clothes in a way that rings true.
KSENIASCHNAIDER is a synthesis of fashion design reasoning from Ksenia Schnaider and engineering logic from Anton Schnaider. A vision of an undemanding statement attire combined with the Design Without Design approach makes KSENIASCHNAIDER a meta cultural phenomenon, which resides in the ever present moment.
KSENIASCHNAIDER values efficiency and integrity at all stages of work - from idea conception all the way through the work environment and production to the final result. As a responsible business our team is always on the quest of figuring out the best available way of conducting business with the most advantages to the cause, the people working on it and the planet. Mainly, we are proud to have developed all our upcycling techniques from scratch, which now contribute to up to 40% of all KSENIASCHNAIDER collections.
KSENIASCHNAIDER shows that authenticity and sophistication lies in honesty, clarity and a good sense of humor. It is created for and fully appreciated by the new-era youth - people who are true to themselves, easy going and engaged - they are smart, determined and caring - the ones who are forming a forward-thinking basis for tomorrow’s society.