Founded in 1973 in the heart of the Sportsystem district of Montebelluna, Lotto Sport Italia is one of the leading companies in Italian sports. From the very beginning, the company's name is associated with its historic logo, the losanga: a tennis court and a soccer field superimposed, representing the passion for sports and values such as respect and fair-play, which still reflect the company's DNA.

Fusing sports know-how and Italian style, Lotto offers dedicated product lines: Lotto Performance is aimed at the most demanding enthusiasts, professionals and competitive athletes. Lotto Life's is for fun and lightweight sports, ideal for an active life and casual style. Finally, the evolution of sportswear - which has become among the top apparel sectors worldwide - has pushed towards lifestyle-inspired production, where sport and fashion merge together: Lotto Leggenda, which fully embodies the lifestyle side of the brand.  

Lotto Sport Italia - which today distributes its products in more than 100 countries, thanks to a network of international partners - has become an iconic brand over the years, capable of dressing some of the greatest athletes in history, including soccer players such as Dino Zoff, Ruud Gullit, Andriy Shevchenko and Cafu, club teams such as AC Milan, Juventus, Napoli, Fiorentina, and national teams such as Croatia and Holland as well as tennis stars such as John Newcombe, Boris Becker, Martina Navratilova, Thomas Muster, Francesca Schiavone, Marion Bartoli, Robin Soderling, Agnieszka Radwanska, Kevin Anderson, and David Ferrer. Lotto continues its presence on the tennis courts with important athletes such as Ons Jabeur, Katerina Siniakova, and Elise Mertens who, with Storm Hunter, won the recent Internazionali d'Italia doubles, and in soccer with the extraordinary AC Monza.