MyFamily is the Italian brand that revolutionized the concept of pet lifestyle. Born in 2010 from the intuition of Alessandro Borgese, the current CEO of the company, it transformed the ID tag into a small jewel for our four-legged friends, thanks to its unmistakable designs and excellent quality. Its modus operandi is inspired by the goldsmithing tradition of the city where the headquarters are located: Valenza (Piedmont). At MyFamily, past and future always interact to create accessories that look beyond. We are not only talking about ID tags, but also about collars, leashes, and harnesses made with selected materials, including ethically tanned genuine leather, entirely produced within the brand's manufacturing facilities in Italy. From the fusion of metals to leather sewing, packaging, and the creation of advertising campaigns, every detail is taken care of by specialized designers and artisans. Over 160 people collaborate, including the commercial offices in the United States, Brazil, and Japan, to export MyFamily's philosophy to over 100 countries worldwide. Moreover, with the project of monobrand shops in strategic locations, the brand aims to establish an aesthetic manifesto of the pet lifestyle, focusing on functionality and personalization to create a loyal community of people and their four-legged friends.