Brand Profile
AW23
RON DORFF – A/W23
Motion Mode (s)
The AW 23 Collection sees the Ron Dorff man return to his roots: the Big North and in particular, Sweden. Whatever he does, wherever he goes, his attire adapts to his needs with elegance and comfort.
The Collection is made up of three themes launched throughout the season:
ARCHIPELAGO WEEKEND:
The season kicks off in July on the shores of the Baltic Sea in the Stockholm Archipelago to enjoy the last moments of summer. The colour palette is inspired by the late summer evenings on the island of Värmdö with shades of faded blues, sunset yellow and ecru, which perfectly compliment the that end-of-summer tan. New polo shapes, lightweight pants and soft-fleece t-shirts are the perfect outfits for these seemingly endless summer nights.
BACK TO THE CITY:
Returning to Stockholm, Ron Dorff elevates urban casual looks which can be worn at home and at work, and for everything in between. The colour palette mixes sage green and navy, with hints of deep plum. We see new city pant shapes infused with a sporting aesthetic and city bags, ideal when moving around the city. A new Relaxed Fit capsule completes the collection for the more active pursuits.
MOUNTAIN ESCAPE:
Time out from the hustle and bustle of city life with a weekend escape to the skiing resort of Åre. Wood-fired chimneys, cozy chalets and endless views out onto the snow capped trees define this theme, with dark pine green and warm, winter beige highlights in wool and cashmere.
A Scandinavian knitwear theme comes across through twisted, waffle and heavy gage knits, and the Homewear capsule includes new cotton piqué styles whether cozying up around the chimney or skiing down the slopes.