INTRODUCING SP PARASUCO COLLECTION WITH NEARLY 50 YEARS OF INNOVATION IN FASHION AND DENIM, SALVATORE PARASUCO MAKES AN EXCLUSIVE DEBUT AT PITTI UOMO IN JUNE 2023.
From his trailblazing 1972 contribution of washing jeans in the family home and making jeans that stretch in 1976, Salvatore Parasuco has continued to pursue avant-garde techniques while forging a bold direction in contemporary fashion. At the June 2023 Pitti Immagine Uomo, the legendary designer launches SP Sal Parasuco collection, a global luxury lifestyle brand that will attract a new generation to his impactful vision.
Designed in Montreal and made in Europe, SP Sal Parasuco reimagines people’s relationship with outerwear by considering each piece as a larger expression of their personal style. This
dynamic capsule “for all” marks a unique coming together of luxury outerwear and denim; at once highly wearable and fashion forward. Metallic finishes, technical treatments and space-age silhouettes lean towards the future, while a distinctive denim print recalls the Parasuco DNA. Puffers, parkas and shearlings are developed using premium materials and sustainable fabrics, with several pieces tested to withstand temperatures of -35C. “We keep you warm while looking cool.”
Born in Italy and raised in Montreal, Parasuco began experimenting with denim in the early 70’s, using his parents’ washing machine from concept to actual jeans. Over several decades, for denim collectors and industry experts alike, the name Parasuco has remained a reference for figure-flattering jeans branded with a chimera logo. Today, a signature metal SP logo reaffirms his passion. Youthful, unisex and transgenerational, the SP Sal Parasuco collection continues to push boundaries within the fashion world into peoples’ lives.