Italian founder, Claudio Parolini, launched THE.NIM in 2014.
With years of experience working close to some of the most beautiful and internationally reknowned designer brands in the luxury denim industry, he created his own.
He saw during the period of economic crisis that the blue market was not as vibrant and exiting as it should be and there was no product which stood out. With passion and excitement, he took this as an opportunity to fill that void by returning to basics where jeans should be of high quality standards, strong in style and masculinity.
With a clear objective, fabrics and durable metal wear were carefully selected and only local Italian manufacturers who still take pride in creating top quality products were chosen to make his dream real.