Vuscichè: harmony between past and future.
Vuscichè, an Italian brand that stands out for its circular and avant-garde design process, has a philosophy based on creating high-quality products using sustainable and local materials, with particular attention to reducing environmental impact.
Founded in 2019 with a great ambition: to become a leading brand in the world of circular couture, offering sophisticated and contemporary looks that describe the essence of Abruzzo's history and culture, using mainly local antique fabrics and sustainable materials of the highest quality, such as dyed regenerated ancient damask.
The brand's distinctive design is poetic and genderless, with broad cultural references that emerge from the collections, thanks to a continuous dialogue between generations of past and present fabrics. The brand's aesthetic is a solid starting DNA, exploring the world of trends with a romantic and refined touch based on an experimental approach to materials and colors with a unique, avant-garde style.
Produced within a 40 km radius, Vuscichè's typical artisanal flavor is everywhere, using ancient techniques such as scissor cutting, manual washing, and antique fabrics. The scarcity of raw materials makes each piece special, unique, and personalized for each store.
The SS24 collection, called Omega, is a modern Nouvelle Vague that surpasses the concept of gender. With strong formal and thematic innovation, it seeks to break the conventions of upcycling and its formal limit, using techniques such as discontinuous assembly, hand stitching, and the naturalness and authenticity of fabrics. "Omega" is the last letter of the Greek alphabet, representing the end of a cycle and the beginning of a new one. This name was chosen to represent the overcoming of gender and process conventions in fashion, which represent a cycle that is ending and a new beginning for a more inclusive and open approach to fashion.
The brand's goal is to offer high-quality and unique products to Pitti Uomo buyers, with a strong commitment to bringing circular economy into fashion in an unexpected and fresh way. Vuscichè represents the excellence of Sustainable Made in Italy, with a strong commitment to waste reduction. The brand belongs to a future scenario of fashion that is moving against fast fashion. Vuscichè is aware of the importance of distinctive and innovative design in the world of fashion, while the company's zero-kilometer production allows for a reduction in environmental impact and supports the local economy.