WUD – acronym for “whatever you do” – is an Italian functional footwear brand founded in 2022. WUD represents a new development of Falca S.r.l., a 60-year-old shoe-factory located alongside the Veneto footwear district, in continuum with its long-term mission of preserving artisanal expertise and combining it with contemporary relevance.
WUD is inspired by the vision of integrating sustainable and circular innovation with traditional craftmanship, with the ultimate goal of contributing to a more ethical and sustainable world.
We continuously strive to find new solutions to create superior, durable, and comfortable products, for every-day use. We offer consumers a viable option to match their intention to purchase sustainable without compromising on style and functionality.
We produce genderless slides, sandals and mules, characterized by clean silhouettes, robust designs and meticulous attention to detail, dedicated to them who seek a comfortable and fashionable balance between sustainably dressing and contemporary styling.
Our products are consciously designed and manufactured: WUD uses ethically-sourced beech wood and repurposed rubber for the soles, and various innovative materials realized with regenerated suede and bio-based coated fabric for the uppers.