Avenir in its definition is: future. The work which we do today, takes from yesterday to ensure tomorrow. Avenir is a circular, purpose driven fashion brand. Founded by Sophie Claussen in 2020 upon the value of uncompromising commitment to conscious design and production, Avenir is dedicated to constructing from pre- existing materials within honest working conditions. Avenir provides power dressing solutions to the environmentally and style conscious individuals. Creating garments which convey shared values of quality design, environmental consciousness and an appreciation for fashion. Avenir offers a dual line approach, with our ‚Blue Line‘ offering unique, made-to-order upcycled garments, celebrating individuality and slow design. Simultaneously, the ‚Red Line‘ provides accessible eco-conscious ready-to-wear options. The ‚Synthesis‘ collection breathes new life into classic tailoring, challenging deeply ingrained archetypes of masculinity. Organic shapes defy the rigid conventions of traditional menswear, reinterpreting historical silhouettes in a fresh light. Denim, a symbol of feminist empowerment, features prominently in the collection. From its revolutionary inception as blue jeans in a male-dominated work environment to its adoption by women‘s rights activists in the 1960s, denim carries with it the semiotic promise of liberation from patriarchal norms. Additionally, recycled suit fabrics, shirting, and knitwear echo through the collection, all anchored by the leitmotif: ‚body hair.‘ - Emphasizing the autonomy, agency, and individuality of the viewer and wearer. With ‚Synthesis,‘ AVENIR not only reaffirms its reputation for innovative, wearable upcycling fashion but also makes a resounding statement on inclusivity, femininity, and hope. The collection confronts global fragmentation and instability, offering an empowered and emancipated vision for the future.