The Gummy was born in April 2020: everybody locked down inside our homes.
Fear, discouragement and a sense of helplessness affected us, but even in these moments, Made in Italy creativity did not stop, indeed, it found new stimuli.
You too will have taken the time to rearrange warehouses and cabinets, haven't you? It is precisely by arranging a shelf that Gummy takes shape, by chance: a very normal sports sandal falls on top of a gym shoe with a high box bottom outsole. The image remains impressed like a picture perpetually in front of the eyes.
To draw it on paper comes by itself, high volume outsoles that must and can become light on an ideal sandal.
Drawings and tests follow, discussions with technicians and professionals, we interface with all the people who can support this idea, we don't give up!
Months go by, the pandemic continues. After several tests for shapes and designs of outsoles, the first prototype finally arrives. Here we are, the idea took shape, the first Gummy was born!!
History teaches us that the best ideas are born in the worst times, Italian creativity can contribute to a better world!