Brand Profile
La Boucle is designed for the new generation of global citizens with an active
lifestyle. USEFUL, COMFORTABLE and FASHIONABLE - a La Boucle belt
can be worn in ANY and ALL SITUATIONS, whether it’s work, a city trip or outdoor activity.
With its elastic technology, originally invented for golf, and no need for holes
allowing for the PERFECT FIT, this is THE ONLY BELT YOU’LL EVER NEED.
BRAND VISION
La Boucle is an international fashion brand specialized in stretch belts.
Today, the brand is sold in 800 points of sale in more than 20 countries.
LA BOUCLE is on the right track to become the number 1, the ICONIC BRAND worldwide for stretch belts.
INSPIRATION
We are inspired by great brands which sell emotion around a mono-product concept such as SWATCH, LACOSTE, RALPH LAUREN, HOGAN, NIKE AIR JORDAN, NESPRESSO and RIMOWA.
BRAND DNA
La Boucle is THE SPECIALIST for FLEXIBLE BELTS combining FUNCTIONALITY, COMFORT and CONTEMPORARY DESIGN.
Inspired by the SNEAKER CULTURE, we believe in the FREEDOM TO BE ORIGINAL. With a LARGE CHOICE OF COLORS, each of our belt is a way to STAND OUT with a SMART COLORFUL TOUCH to EXPRESS YOUR STYLE.
We design belts MADE TO LAST with QUALITATIVE & INNOVATIVE MATERIALS and which can be worn in any and all situations, whether it’s work, a city trip or outdoor activity. With its ELASTIC TECHNOLOGY, ORIGINALLY INVENTED FOR PROFESSIONAL GOLFERS, and no need for holes allowing for the PERFECT FIT, this is THE ONLY BELT you will ever need.
As we always say, this is MUCH MORE THAN JUST A BELT.
FASHION BRAND
La Boucle offers a great B2B service with a smart display solution, a 3-days delivery lead time and a large NOS program for 30 colors always in stock.
In addition, the brand creates each season a limited edition which follows the latest fashion trends and diffuses a positive message.