Since the early 70s, Lotto is faithfully alongside extraordinary athletes and teams, framing their dreams with the double losanga.
Larger-than-life legends like champions such as Dino Zoff, Ruud Gullit, John Newcombe, Martina Navratilova, Boris Becker and many others have been wearing LOTTO on their feet, as they won big in front of the world. Today, Lotto continues its success story with international sponsorships and partnerships with some of the best young talents in the world!
The evolution of sport trends has lead the company also to the world of fashion lifestyle, with sportswear becoming not only the norm, but the fashion choice for just about everybody. So, Lotto products are dedicated both to those who practice sport to stay fit and also to people who rock sporty clothing even in everyday life.
Lotto has long blended Italian sport design with specialized sport expertise, in a diversified portfolio of products, spawning several sister brands, each with its own DNA of personality, target and positioning. Lotto Performance is aimed at sport professionals, as well as passionate sport participants. Lotto Life’s is for easy sports, active lifestyle, as well as sport inspired easy to wear. Lotto Leggenda embodies the chillier side of the mother brand, and Lotto Works always focuses on strength and safety in the work environment.
Over the years Lotto has become synonymous with quality, endurance, self-expression and above all else, principled sports. For there’s no performance without passion, no victory without commitment, no challenge without ambition. For there haven’t been sport and fashion without Lotto…since 1973!