Brand Profile
Russian heritage brand OLOVO has been producing modern urban clothing based on Soviet military and sports uniforms since 2015. OLOVO’s name and logo refer to the Tin Soldier — a Soviet toy and a memorable image for many people.
OLOVO Heritage line refers to the uniforms of the USSR Armed Forces, while the Sport line is inspired by the USSR sports uniforms of the 60s - 80s. OLOVO uses original archival items, adapting the silhouettes and fabrics for modern lifestyle. The brand uses high-tech European fabrics and collaborates with local factories that have produced military uniforms during the USSR.
At Pitti Uomo OLOVO presents a collaboration with Nigel Cabourn for FC Dynamo Moscow that is to launch in select stores and online in 2022. The collection will be dedicated to Lev Yashin, the legendary goalkeeper of Dynamo Moscow, and will pay homage to his unique style and Soviet football uniform.