Plus was born in 2020 and represents Ibrahim Fadi's idea of innovation. Plus is a new project of sneakers (Plusers) and clothing dedicated to free minds, allowing the customisation process of an object to come to life in its entirety.
The main purpose is that of allowing everyone to have the opportunity to become their own stylist. The right balance between craftsmanship, high quality materials, cutting-edge machinery and a bold vision has led to the birth of Plus.
Thanks to investments in research and development, the latter allows us to obtain numerous effects such as: vintage, metallic, shiny, glitter whilst also allowing us to achieve the most unusual and unique ones such as flocking, airbrushing, and many more. Plus considers the realisation of self-expression through art to be a key value: marking, creating or modifying the Plusers you wear, or anything you want to use or wear as a canvas to give free rein to your ideas. The vision of the project is aimed at getting the most out of innovative techniques to express creativity, personality, values and universality. The fundamental principles are to support a community free from prejudice, to unite the young people of the world under the banner of self-expression, tolerance and friendship. Plus is the inspiration. A flash before the eyes, an idea takes shape and comes to life. Plus is the canvas, a surface to express one's vision, a shoe to be painted with the colours that best reflect one's taste. Plus is the way in which ideas, whether physical or digital, can be materialised. A movement of a brush, a splash of colour or a printer can render a product completely unique.