Everything we do today is for the children of tomorrow.
RE: RE-use, RE-cycle, RE-duce.
R means Rescue, Reborn, Revalue
E means Eco-sustainability, circular Economy, Ethics
49 It’s the beginning of a dream, when our company was founded by Valentino, my great grandfather and the first craftsman and visionary of the Masolini family.
We are dreamers, artists, and artisans, and we are the most sustainable shoe brand in the world, producing unique Made in Italy products, according to the circular economy model. At RE49, slow fashion is more than a vocation, it is our way of life. We love our planet, and we are committed to preserving it, recovering animal-free, vegan materials that are otherwise wasted.
We are part of the sustainability revolution and the fashion industry that, through products, habits, and ecological integrity, aims at rebuilding a genuine connection between people and the environment, respecting the value of time and natural resources.
At RE49, the revolution is about leaving a positive footprint, with a 100% sustainable method of production, passing on our know-how and values to new generations.
All RE49 collections are limited editions, made with the circular economy model, traceable through the Blockchain, and PETA approved vegan.
The materials we use in our atelier are at the center of our vision of progress. Their stories inspire the creativity of our artisans: forgotten beach deckchairs and umbrellas of long summers spent on the Riviera become our Mare sneakers, worn-out spinnakers that sailed through Mediterranean waves are reborn in our Sail collection, denim and other waste fabrics are converted into the Jeans and Fabric collections. The style of our shoes is a fusion of casual streetwear and urban chic elements, with a touch of rock in the Spin Tech collection.
We do not fear the passing of time, and we believe in continuity and the infinite ability to reinvent ourselves and our world. Thus, our mission is to repurpose discarded objects and transform them into works of art to be worn with pride, because RE49 shoes are a message of love to our planet, from the moment they are born, to when they are chosen. By YOU. Because you choose to buy more consciously and you want to be part of the fashion revolution with US.