Brand Profile
SMR Days was founded in 2020 by Adam Shapiro, Gautam Rajani and Dan May to provide a complete holiday wardrobe. Since its launch, it sells across its own e-commerce platform; through its summer pop-up shops; with key global retail partners including Mr Porter, Matchesfashion, Harrods, Nordstrom, Le Bon Marché, Browns, Harvey Nichols Dubai, Ounass; and in top resorts such as the Six Senses Ibiza and Soneva Jani in the Maldives.