For decades, the fashion industry has been working on a top down model where designers, celebrities, and magazines have functioned as gatekeepers to seasonal fashion trends, and consumers have willingly followed suit. But at some point over the past few years, a seismic cultural shift occurred and trends lost their clout.
Whether it's the impact of the pandemic, the fact we’re facing a climate crisis or that we are simply exhausted by the ever-constant cycle of nostalgia fashion, it's understandable that many consumers are choosing to opt out of what is considered ‘in’. Instead, people are turning to a more individualistic approach to their wardrobe that relies less on seasonal themes and more on personal expression.
The diversity of brands and stylish men at Pitti Uomo reflects this style evolution happening in menswear. Destinations like Superstyling and Dynamic Attitude celebrate the out-of-box aesthetics and nonconformist style choices embraced by the new generation of men populating the courtyards at Fortezza da Basso. Some of the stand out brands to look out for this season include: samuel-zelig, Souq and Wundercamera Wardrobe. As the old saying goes: fashion trends come and go, but style is eternal.
words by @samutaro