MFF: Message in a bottle
Editorial
Edition 99
03.03.2021
Launching an SOS to save the environment and take care of it, 24Bottles is the brand that makes steel thermal bottles bona fide super-ecological accessories of style. And plastic is removed from the equation.
Taking care of the environment starting from the water we drink. This is the mission of 24Bottles, the Italian design brand born in 2013 with the aim of reducing the impact of disposable plastic bottles on the planet. To encourage the use of reusable steel bottles, the company has designed a collection of lightweight thermal bottles with a striking design that become genuine details in any look, for a more sustainable and comfortable lifestyle. 
“The idea of our company comes from the search for the most convenient and functional solution to meet the need to hydrate in a healthy, elegant and ecological way. We believe that good design can change things for the better and can help people improve their health and quality of life as well as their look, in an environmentally friendly way. Just one small gesture makes the difference, and we also underline this with our #startwithabottle”, explains the company. “This is why we entered the world of sustainable luxury, collaborating with fashion brands and creating an exclusive collection for the Fartech circuit of boutiques and the National Chamber of Italian Fashion”.
The stainless-steel thermal bottle accordingly becomes a bona fide fashion accessory. The new collection presented at Pitt takes its cue from nature. There’s the line with floral arrangements highlighted in vibrant colors on delicate backdrops. There’s the technicolor line that emits light through magical, almost cinematic, effects. Plus, there is the Canvas Collection that reveals an in-depth study of textures, techniques and shades that combine in a mix of disruptive and at the same time delicate sensations. Finally, the Landscape Collection proposes conceptual painterly marks and shades, creating surreal landscapes in an imaginary universe.