MFF:The druidic pop inspiration of the cashmere by Avant Toi
News
Edition 99
09.02.2021
Research, innovation and high craftsmanship made in Italy distinguish the brand that belongs to Liapull. For the next winter, garments inspired by Irish nature and British pop-rock.
Contamination from the world of art, aesthetic research, but above all innovation in the airbrush dyeing, which immediately gives the cashmere garments uniqueness and character. These are some of the answers that Mirko Ghignone, creative mind of Avant Toi, passionate about art and painting, wanted to give to the market's requests for sophisticated and avant-garde cashmere garments.
The passion inherited her from her mother, Lia Gambetta, founder of Liapull1947, headed by Avant Toi, born 27 years ago and today a reference brand for the excellence of cashmere garments.
The Avant Toi collections come to life thanks to treatments that break with tradition, with the utmost attention to detail and made in Italy craftsmanship. Destroyed, shaded, spread, are some examples of the multiple processes applied to the garments, in continuous evolution.
Their solidity and durability over time is guaranteed by the experience of the company behind the brand, Liapull, born in 1947 from the passion and dedication of Lia Gambetta, from Genoa, mother of Mirko and Fiorella Ghignone, a new generation that with pride and dedication carries on the work undertaken by the mother, a strong and creative woman who, with her entrepreneurial and visionary spirit, has been able to create a business that has lasted for over 70 years, starting alone, with a small knitting machine that she had received as a gift, to use as a hobby.
Many steps have been taken to date.
And today, the new Avant Toi collection presented at Pitti relaunches the aesthetic codes dear to the brand: soft lines, large volumes, noble sustainable materials and colors inherited from nature: in addition to the usual palette, ocher, mustard, chocolate, wine, blue navy, ocean, irish green, apple buzz.
The inspiration comes from the Scottish and Irish landscapes, mysterious and romantic, from the Druidic knowledge, of wise men who loved and respected their land, between the intense green and misty airs. In contrast, in the collection there is also a flavor of swinging London and British pop-rock.

The Avant Toi woman in winter 2021 is made up of highly refined, comfortable, multiform, multicolored garments, all of which can be combined freely according to the mood and favorite look.
Among the novelties of the season, a line in silk mixed with the typical Irish wool, presented in white for the first time. Then there is the sweater with jacquard clouds in relief, or shaved and dusted with silver foil. The turtleneck with maxi black pied-de-poule in lasered bow and details destroyed, and the ribbed sweater with fur stitch sleeves. The wide turtleneck with jacquard cut by hand to obtain original fraying, and then hand-colored with a camouflage effect in ice shades, is of great effect. They can be combined with longuette knitted skirts with back slit, or iridescent silk trousers in the same shades of color.
Definitely beat, it is the reworking of the classic diamond pattern, which loses its geometry and takes on pictorial aspects in hand-painted colors that almost seem reflections, depending on the colors applied. With a rock taste, on the other hand, the suit in degradé Mustard velvet with jacket and trousers that remind the seventies, and the shirt “boscaiola”  in bright velvet.
On top of this, a  series of garments in jersey merino used in order to obtain a new fur effect: the shaded Chocolate coat, with shawl collar and internally lined, and the unlined Mustard one, with round neckline, maxi pockets and buttons.
Unmissable accessories that reflect the themes, materials and colors of the collection for a very original total look: the large squares now typical of the brand, in Casentino pilling, in silk with wide hem in cashmere camouflage or with laser streaks, with very light rib with flowers embroidered in relief.
A news, in a recovery full of memories, the wide scarves with pockets, Taupe ribbed with frost effect, Ocean with needled silk inserts, white with fur stitch.