Craft workmanship and Indian sartorial elegance for a timeless collection, rich in attentive details for the wearer.
Simple garments, inspired by Indian clothing and made using indigenous ability mixed with an understanding of the ancient local textile tradition. This is Péro, an artisanal and sophisticated line, which intercepts and elaborates the right equilibrium between tradition and modern taste. Founded 11 years ago, it was created and launched by Aneeth Arora, a young designer who completed her studies in textiles at the National Institute of Design, and who capably carved out her very own niche, creating clothes that take care of the wearer, thanks to the attentive details hidden in each item.
At the same time, "Péro" means "to wear” in Marwari, a local dialect of Rajasthan. And it is precisely from this idea that the collection is developed: wearing clothes in the best possible way, with maximum comfort and with the maximum pleasure of feeling them against your skin.
The Indian tradition of 'Péro' resides in the textile process: the materials pass through the hands of skilled Indian artisans, in honor of the local handmade tradition, creating pieces that are beautiful and unique at the same time.
Dedicated to a heterogeneous public, clothes evoking local culture are created, but with an international taste, so that those wearing them feel at ease whether they’re on the streets of Paris or London, or even on those of New Delhi. “The look does not regard any one specific age range or season, but a mentality, a desire to interpret the laidback style of the local population”, explains the designer who defines herself as a creator not only of clothes, but also of fabrics”. “That which attracts me and inspires me the most are the clothing styles of local people, who unintentionally make them stylish and fashionable, thereby elevating them to the status of genuine modern-day trendsetters”.
