An extremely rich storytelling is that of Futuro Maschile, which has always been one of the most followed sections of Pitti Uomo and the new leading project of the January edition, within the Fantastic Classic macro-area. 
The Upper Level – with a layout that blends design, technology, and entertainment, conceived by Alessandro Moradei together with Archivio Personale – will be dedicated to the updated journey through the most evolved contemporary menswear styles. From an elegance that looks beyond formalwear and a crossover proposal reserved for the lifestyle of today’s men.
Futuro Maschile becomes more extensive and is renewed, presenting the laid back attitude of a well-appointed menswear collection developed in a mix & match between classic and sportswear. The Upper Level becomes the new home for a community of more than 90 brand like:

04651/, Ahirain, Alden New England, Aldomariacamillo, Alonpi Cashmere, Alto Milano, ANT45, Arma, Avant Toi, Baia, Barrett, Begg X Co., Bonastre, Boot Black, Bourrienne Paris, Buttero, Chapal, Connolly, D’Amico, East Harbour Surplus, Faliero Sarti, Felisi, Finamore 1925 Napoli, Fortela, G.R.P., Green George, Hand Picked, Hannes Roether, Henderson, Hestra, Hevò, Holden, Ikiji, Iris Von Arnim, Johnstons of Elgin, Lodenfrey, Man1924, Manikomio DSGN, Myths, Mario Portolano, Maurizio Massimino, Max Rohr, Naviglio Milano, New & Lingwood, Nine:Inthe:Morning, Pantofola D’Oro 1886, Paraboot, Pierre Louis Mascia, Premiata, R.M. Williams, Roberto Collina, Rocco P., Royal Row, Ruffo, RUN OF Runwastable, Salvatore Santoro, Santaniello, Scaglione, Sealup, Sunhouse, Tela Genova, Treuleben, Utile4, Varsity Headwear, Westley Richards and Zermatt.