16 July - 9 October 2020
Pitti Immagine Uomo 99:
From January 12 to January 14, menswear returns to the Fortezza da Basso.
News
Edition 98
05.10.2020
New dates and safety first with #SaferWithPitti
After an entirely digital summer edition on the Pitti Connect platform, Pitti Immagine Uomo and all the other international Pitti trade shows return to a physical format, too.

From January 12 to January 14, the Fortezza da Basso will once again host the leading menswear hub. On stage: the Autumn-Winter 2021-2022 Collections.

It will be a special and remarkable edition. Several changes await, first of all, the dates. The fair will last three days instead of four, but with an extended schedule (Tuesday and Wednesday from 9am to 7pm, Thursday from 9am to 6pm).

"The decision was born out of the consciousness of the delicate and transitional phase we are experiencing – says Agostino Poletto, general manager of Pitti Immagine. We have monitored the buyers' footfall of previous editions, and have chosen to both cut the
Friday and extend the opening hours from Tuesday to Thursday: the final result is a schedule only three hours shorter and a more efficient concentration of everyone's work"

Our team is working in preparation for #SaferWithPitti, an extraordinary set of safety measures and services for the exhibition spaces and common areas of the Fortezza. #SaferWithPitti will join the government provisions designed to facilitate the movement of operators from foreign countries (the so-called green corridors). All pavilions and common areas will be sanitized several times a day. Entries will be regulated, programmed, and monitored with thermoscanners. Common areas – corridors, communal spaces, and facilities – will be designed to ensure compliance with the social distancing norms. Our architects are developing solutions to make spaces and movements safe and functional, according to the exhibitors' requests.

To keep you constantly updated on this front, we have created on our website a special page dedicated exclusively to regulatory updates: a way to monitor the evolution of the situation and attempt to manage it better.

"We look forward to writing the future of trade shows with unchanged creativity and ambition – says Raffaello Napoleone, chief executive officer of Pitti Immagine – in continuity with our way of working and the international leadership that we have gained. Hosting a physical fair that respects the latest measures and safeguards everybody's health is our top priority, as well as the essential prerequisite to return to normal life.”