Brand Profile
Myths is a brand specialized in the production of men's and women's trousers. A journey started in 2010 to achieve a remarkable standing for its reinterpretation of easy-wear thanks to its innovative collections of fabrics, colors, shapes and wearability. Myths garments are made with the utmost care. The production phase is characterized by the search for fine materials, experimental workmanship and attention to details, keeping up to its own stylistic code. Over the years the brand has developed an innovative processing method, which has now become the signature of the brand internationally. Myths was among the first in the world to produce cool garment-dyed wool with a vintage effect. In a process of constant evolution and innovation, wool is dyed before being washed, allowing Myths garments to acquire the characteristic vintage and timeless flavor. During the production process, these unique features are then associated and enriched with more casual and sporty cuts, making the men's and women's trousers unique and recognizable to everyone. The materials used for the summer collections are fresh dyed wool garment, linen and all those related to the world of active - "noble" fabrics, which are usually used in haute couture - here declined with absolutely original treatments , in a combination of comfort, elegance, practicality and style. For winter collections, we choose washed, dyed and manually treated wools to give each product a lived-in and sophisticated look, without giving up technical fabrics, military cloths, ribbed and wide-ribbed velvets. The color palette is varied, and every season is enriched with new shades including daring ones. For women there is no shortage of patterns. We find shades of beige and blue, of the earth, greens, gray scales, but also violets, pinks, oranges and strong reds and the brightest ones. Our products have a set of unique details: internal tape, the special internal "skirt" belt combining a sartorial construction with sport trousers, the contrasting manual basting on the pockets, the attention to the lines of the collection shown on the tag of each garment. These features make each piece unique and enhance the experience of wearing our trousers. Myths is a story of quality and innovation; a beautiful Italian family story involving innovation, design and continuous research. From trousers to Bermuda shorts, each creation pays great attention to details with a sophisticated style. Produced by Group Design Moda GDM srl, a historic company from Emilia Romagna (a beautiful Italian Region) specialized in the production of trousers that over the years has established itself in the international fashion business, the Myths garments are now found in highly selected multi-brand stores in Italy, Europe, Canada, the United States, Japan and Korea.