10 x 10
the mathematics of Pitti Fragranze
 
News
Edition 100
23.06.2021
Ten ‘noses’ for ten fragrances, that's Chandler Burr's formula
Fragranze, the Pitti Immagine show dedicated to artistic perfumery and contemporary olfactory culture, pays tribute to Pitti Uomo 100 too with a special installation at the Fortezza, curated by Chandler Burr, perfume critic and artistic director of the event. On stage, 10 perfumes created by 10 exceptional noses to answer the question: are there masculine fragrances?  

"Personally, I think both answers can be given," says Chandler Burr. "Yes, there are masculine fragrances; Laura Tonatto created Profumo VI in a style instantly recognizable as being classically masculine. And no, everyone can wear every perfume; not only can (and should) women wear Profumo VI and Simone Andreoli's Business Man, men can and should wear Bohoboco's Sea Salt Caramel and James Heeley's Menthe Fraîche. It's 2021. We've survived a global pandemic. If that experience has done anything, it's made us appreciate freedom in every form, and everyone's freedom to wear any fragrance one wants is a part of that."
 
Here are the ten fragrances and the ten featured protagonists, in the name of the freedom to choose the perfumes you love the most.

#1 Profumo VI, Laura Bosetti Tonatto // Essenzialmente Laura – L.Bosetti Tonatto

#2 Rock River Melody, Alia Raza // Regime des Fleurs

#3 Menthe Fraîche, James Heeley // Heeley

#4 Rock Crystal, Olivier Durbano // Olivier Durbano

#5 Chronic, Johan Bergelin // 19-69

#6 Oriental Casbah // Farmacia SS. Annunziata dal 1561

#7 Sea Salt Caramel, Gérard Anthony // BOHOBOCO

#8 The Black Knight, Francesca Bianchi // Francesca Bianchi

#9 Business Man, Simone Andreoli // Simone Andreoli Diario Olfattivo

#10 We Tweed, Jean Jacques // Uèrmì Fragrance Collection