Reamerei’s Upcycled Denim Is a Whole Philosophy
Sustainability at Pitti is a series of interviews that celebrate fashion’s climate-conscious innovators. By providing a platform for the designers that put sustainability at the core of their brand, we hope to inspire and lead a wave of change within our industry, helping us all to push for a better future together.
For a brand that talks extensively about technology and the future, there’s something nostalgic about Reamerei’s collections. That “something” is perhaps best described as Renaissance meets grunge — for here, exaggerated and almost ornate silhouettes are contrasted with upcycled, harder fabrics and an attitude that speaks more of disrupting and questioning the status quo rather than sucking up to the establishment.
Sustainability at Pitti is a series of interviews that celebrate fashion’s climate-conscious innovators. By providing a platform for the designers that put sustainability at the core of their brand, we hope to inspire and lead a wave of change within our industry, helping us all to push for a better future together.
For a brand that talks extensively about technology and the future, there’s something nostalgic about Reamerei’s collections. That “something” is perhaps best described as Renaissance meets grunge — for here, exaggerated and almost ornate silhouettes are contrasted with upcycled, harder fabrics and an attitude that speaks more of disrupting and questioning the status quo rather than sucking up to the establishment.