Assopellettieri and Pitti Immagine together in name of italian excellence
News
Edition 100
30.06.2021
A special installation inside Pitti Uomo n.100, Central Pavilion in Fortezza Da Basso, will unveil a preview of Mipel Lab, the new exhibition project created and promoted by the Association in cooperation with Lineapelle.
An absolute premiere and a significant and tangible initiative of Made in Italy that works as a system. On the occasion of the next edition of Pitti Uomo, Assopellettieri - in collaboration with Pitti Immagine - will create a special installation (Central Pavilion, Lower Floor) dedicated to an important supply chain project designed to promote the excellence of Made in Italy production in the leather goods sector throughout the world.

 In the heart of the Florentine event, a large "multimedia sculpture" will offer - by skilfully mixing video contributions dedicated to the different companies and material elements linked to fashion trends - an evocative preview of a wide-ranging and articulated project, created by Assopellettieri in partnership with Lineapelle and presented exclusively during Pitti Uomo, the event that marks the 100th edition of the fair.

 Among the many initiatives that the Association has implemented over the last year and a half to support companies in the sector, Assopellettieri has chosen to dedicate a new exhibition to the world of production, with a pioneering concept, just as it happened with Mipel, which celebrates its 60th anniversary this year.

The project looks ahead to the future of our manufacturing industry, which is unique in terms of quality, creativity and savoir faire at global level and represents the largest leather goods production centre. An important record which, if supported and nurtured, can offer opportunities for growth and expansion for Italian-made companies.

The event's format is innovative and designed to encourage the meeting of supply and demand, opening up and enhancing new economic scenarios for our country and one of its key sectors of manufacturing excellence.

Previewed at Pitti Uomo, "Mipel Lab" envisages not only a new trade fair event - which will make its annual debut in Milan starting in September 2021 in partnership with Lineapelle, with which it will also share spaces - but also the creation of a technological platform that will represent the digital interface of the trade fair event and enhance its business value throughout the year.

A highly advanced platform, both in terms of technology and management, for which Assopellettieri has launched an exceptional partnership with EY, world leader in professional services in auditing and accounting organisation, taxation, transaction and advisory. "Mipel Lab" will therefore become an efficient tool to encourage, expand and optimise opportunities for meetings between brands from all over the world and Italian manufacturing companies that are part of the Assopellettieri network.

An initiative created through high-profile economic and technological partnerships, for which Assopellettieri could not have wished for a better debut than at Pitti Uomo, undoubtedly the most prestigious Made in Italy fashion fair, the megaphone of fashion in the world.

The preview presentation of "Mipel Lab" at Pitti Uomo is part of a broader framework of key initiatives and synergies that see Assopellettieri and Pitti Immagine working side by side to relaunch and amplify the value of one of the most representative sectors of our culture and economy.

The second edition of the Stati Generali della Pelletteria Italiana (General States of Italian Leather Goods), organised by Assopellettieri on 28 June in Florence in the prestigious setting of the Salone dei Cinquecento at Palazzo Vecchio, will have Intesa Sanpaolo as its main sponsor. In addition to hosting the launch of the "Mipel Lab" digital platform and the presentation of the teaser installation of the new exhibition on show at Pitti Uomo, the Stati Generali della Pelletteria Italiana will offer an opportunity for the sector to meet and discuss, where an important role will be played by the presence of Raffaello Napoleone of Pitti Immagine.