Brand Profile
THE BEGINNING
It was 1955.
It all started in Italy during 2nd World War reconstruction thanks to a brilliant intuition by Giovanni Calmonte, Christian and Stefano’s grandfather.
He understood that the fabric market could be greatly developed to make the most of the emerging Made in Italy.
Therefore, he started marketing exclusive Italian fabrics in a small room.
His entrepreneurial skills were soon rewarded and step by step he built up a top business that quickly became one of the most important in Northern Italy.
Danilo Calmonte, smart son of the founder and Stefano and Christian’s father, will then understand at the end of the ’60s that the real new business opportunity was the clothes production. He built an extremely modern factory, located in the centre of Bassano del Grappa, which is still the headquarter.
It was a success. More than 900 employees worked in the factory, one of the most important in Europe.
THE COMPANY TODAY
2004 was the year of the great change.
Christian started to work in the company and with his strategic management skills, he supported his brother Stefano in the implementation of a new entrepreneurial adventure.
Brian Dales was born.
The new brand, with its creative meaning, moves towards the international markets.
Men styling is made of a defined slim-fitting, great care for details and neatness.
A new refined and sophisticated male vanity.
In the women collection the inspiration is a seductive woman playing with her updating allure.
The common point between the past and the present is the strong link with the made in Italy production, a must for the founders as for Stefano and Christian.
Nowadays the great chance and the big opportunity is the cooperation with all worldwide markets.