Brand Profile
PHILOSOPHY
Duren is from Japan. The craftmanship evokes your "hidden charm from inside".
STORY OF THE BRAND
Established in 2013 by producer Masaki Matsukawa and designer Kohei Okamoto.
First collection announced in Italy and Paris.
2018 Opened the first store in the Marais district of Paris, France.
2019 Opened a concept store in Kyoto.
COLLECTION TIMELINE
Crinkle Leather period 2013- Brand standard designed with original material with shape memory that crimps thin cowhide and aluminum foil.
Jeter period 2019- A series featuring street art with the motif of icons of designer brands and luxury maisons from around the world.
Emergency period 2020SS-A series that expresses the process of being reborn from a pupa to an adult. A design that is still a 3D sketch of the image stage.
Cloudy Leather period 20.21AW-A series of small leather goods using materials that have been clouded by waxing. It features a paradoxical design that the more you use it, the more beautiful it becomes.
Hug Leather period 20.21AW-A weight-reducing bag that feels soothing just by holding it, combining the same memory foam mat and nappa leather as the Tempur mat.
COLLABORATIONS
2016 Prada art director David James collaborates with "DUREN / DJA"
2017 New York graffiti artist Shantell Martin collaborates with "DUREN / Shantell Martin"
Announcing an embroidery line using traditional French techniques
2018 Hermès art director Benoit Pierre Emmery announces collaboration "DUREN / Benoit Pierre Emmery"
AWARDS
Italy A-Dash Design Award 2016
Japan Good Design Award 2016
Germany iF Design Award 2017