When is a man a man? When he feels 100% man. This is our guiding principle. They say that clothes make the man, but we believe it's the S4 jackets that make the man. With thanks to one simple formula – the 4 Ss of masculinity: Self-confidence, style, smartness and sportiness. Together this is what creates the 100% man. This is why we design, develop and produce fashion and styles in which every man can come into his own. For all walks of life. From cosmopolitan elegance to smooth sporty looks. From the office to the bar. Perfectly tailored to men’s needs from the very beginning. With every piece. In every thread. At S4-Jackets we work continuously and with almost stoic perseverance to find new perspectives and ways to implement our ideas in a sustainable and innovative way. Because we see fashion as part of one principle: concentration on the essential, on the masculine, on function and texture. Sustainability is therefore not just an empty phrase for us, but an attitude of mind.