Incotex Blue Division:
Denim Meets Sartorial
Edition 102
All-Italian creativity, innovation, and skills result in denim creations that meet the highest sartorial standards. Denim Meets Sartorial - this is the mission of Incotex Blue Division, a virtuous collaboration between Incotex, the trousers brand born in Venice in the early 1950s, and Giada spa, a leader in the production of luxury denim. An installation at Fortezza da Basso and an artistic showcase in the windows of the Rinascente store in Florence - where on June 14 an exclusive Franciacorta Wine Bar will also be set up - will pay homage to this combination of knowledge and craftsmanship, research and experimentation, taste and avant-garde, where denim meets tailoring, redefining its boundaries in the men's wardrobe. 
Three lines express the soul of the brand: Couture, Lab, and Superior.

Couture is the perfect expression of Incotex's sartorial expertise applied to denim. 
Exclusive manufacturing details and iconic expressions of sartorial trousers bring refined and elegant five-pocket designs for a true evolution of denim. The front pleats, the slash or welt pockets, and the waist construction are examples of this. This line offers unique and original pieces that reinterpret denim in its most unconventional form.

The collection's experimental section. It features sustainable fabrics and zero-impact treatments (such as dyeing processes with natural materials and post-consumer recycled cotton). 
The Lab line represents all of the most innovative approaches to denim.

The Superior line expresses the evolution of the five-pocket design by Incotex. Denim with minimalist and easy-to-wear designs in a range of fits made from high quality cottons and denims, from stiff to stretchy and comfortable.