W.P. Lavori in Corso celebrates its first 40 years. 
On stage, the new Baracuta collection.
News
Edition 102
09.06.2022
During Pitti Uomo, WP Lavori in Corso will present the new Baracuta collection with a dedicated space in the Monumental Area, where the company will also celebrate its 40th anniversary.
Thanks to the vision of Giuseppe and Cristina Calori, the company was founded in 1982 and has been growing continuously ever since, becoming a reference point in the fashion, accessories, and lifestyle industries. WP's innovative approach has always emphasized communication of a well-defined identity globally. The company has imported and distributed so many international brands, including Vans, Barbour, Woolrich, Filson, Baracuta, Paraboot, Parachute, B.D. Baggies, Avon Celli, Blundstone, just to name a few.

At Pitti Uomo 102, WP presents the latest collection of Baracuta, one of the historic British clothing brands originating in Manchester in 1937. Its iconic G9, G4, and G10 jackets have become timeless classics. With its philosophy firmly rooted in the highest standards and the use of the highest quality materials, Baracuta's Spring Summer 2023 collection is built around three staples: Rainwear, Premium Craft, and Summer Knitwear. The collection incorporates new colors and nuances inspired by blooming English gardens, making it more suitable for a warm season. The palette ranges from turquoise to pink, yellow, and deep red, the colors of England's quintessential symbol, the Tudor Rose.