Brand Profile
“Sexy and iconic, Lois Jeans is a brand with Spanish temperament. Born in 1962, at the heart of the dance floor our jeans know how to move.”
Established in Spain in 1962, Lois was the first European fashion jeans brand to conquer the world. The brand flourished in the 70’s and 80’s when their iconic fits and flares were worn by influential fashion icons and musicians, like ABBA and Björn Borg. Before Lois knew it, the jeans were all over the dance floor. Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans. Soon young people all over the world recognized Lois as their perfect fit.
Lois is designed in the denim capital of the world Amsterdam but just like the beginning, it’s made by the oldest tailor family in Spain.