Brand Profile
THE ADVENTURE BEGAN IN A SMALL PICTORIAL WORKSHOP AMONG WHITE SNEAKERS AND PAINT JARS, ON THE TAIL OF AN ORIGINAL CREATIVE IDEA: USING THE SKILFUL HANDS OF ARTISAN DECORATORS TO HAND PAINT SHOES, JACKETS AND BAGS AS IF THEY WERE CANVASES. THIS IS HOW NIRA RUBENS’ MODELS WERE CREATED, CHARACTERISED BY THEIR UNIQUE FLAIR, RECOGNISABLE BY THEIR DESIGN AND QUALITY. THE ENTREPRENEURIAL SPIRIT OF RAMON COMBINED WITH NICOLETTA’S PASSION FOR COLOURS HAVE BROUGHT TO LIFE THE NIRA RUBENS PROJECT. LOCATED ON THE BRENTA RIVIERA, BETWEEN VENICE AND PADUA, THIS AREA OF EXCELLENCE IS FAMOUS FOR ITS PRODUCTION OF FOOTWEAR, AND RIGHT FROM THE BEGINNING IT HAS UNLEASHED ITS REMARKABLE POTENTIAL. THE DISTINCTIVE FEATURE OF NIRA RUBENS’ PRODUCTS LIES IN THEIR UNIQUENESS. AT THE ARTISTIC LABORATORY IN ITALY, ARTISANS TRAINED AT THE ACADEMY OF FINE ARTS OF VENICE DECORATE EACH MODEL CREATED BY OUR DESIGNERS USING DIFFERENT PAINTING TECHNIQUES. THE UNIVERSAL SYMBOLS OF THE STAR, THE HEART, THE WRITINGS AND THE DRAWINGS ARE REINTERPRETED AND HAND-PAINTED, ALWAYS EXPERIMENTING WITH NEW AND EXCITING COLOUR COMBINATIONS. THE “HAND MADE IN ITALY” DECORATIONS ARE PROTECTED BY THE INTERNATIONAL REGISTERED DESIGN PATENT AT EUIPO. THE CASUAL AND GLAM IDENTITY OF NIRA RUBENS FINDS ITS NATURAL SPACE IN THE WINDOWS OF A SELECTED NETWORK OF PREMIUM CLOTHING AND ACCESSORIES BOUTIQUES. ITS FASHION STYLE STANDS OUT FOR THE MIX AND MATCH OF MATERIALS AND COLOURS, ACHIEVING UNUSUAL AND PRECIOUS COMBINATIONS.