The chief designer, Shengyi Liu, is from Xiamen, an international seaside city in China. He has spent twenty-four years of deep cultivation in soft bag track.
He is a founder of WOW IN-nshare. WOW IN-nshare is a famous brand in bags by China Pioneer Designer with many outlet stores in China cities such as Xiamen, Beijing, Shenzhen, and Hangzhou. The brand products with artistic expressions are welcomed by customers in Greater China.
Target customers: People favoring niche, elegant, and artsy things.
Scenarios: Create a chillax sense to match with the day's outfit of full range.
Traced back to "Chinese Chess", Shengyi Liu's works in this exhibition deconstruct the role of chess pieces and then perform skeuomorphic output. The horizontal and vertical bag structure reflects the male responsibility. The series products of 将(General)/ 帅(Commander) /象(Elephant)/相(Minister)/士(Guard)/仕(Adviser) will appear in the 2024SSAW world premiere order meeting at Pitti Uomo men's wear exhibition.
His creation of product form is from "skeuomorphic design”. He takes the thought of "deconstructing prosperous culture and outputting light design" as a core idea. Combining oriental culture, architectural style of ancient Xiamen culture and things seen in current life, he deconstructs and makes second creation. His works demonstrate strong differentiation and extreme oriental comfort. The series products gain registration at EUIPO.
Technologically, the bag forming is from plane to facade with origami. The creative products are output in the style of "soft sculpture" with Chinese aesthetic attributes and the logic of international aesthetic standards.
He also explores physical limitations of various materials for bags with his understanding of industrial aesthetics. Light and soft bag materials with high strength (tear resistance/toughness) are used in product design. The series products retain different styles while minimizing the bag weight.
We join PITTI in search of:
1. Italy-based leather goods manufacturers to produce WOW IN- nshare products;
2. Europe-based sales channel companies to sell WOW IN- nshare products in Europe and the United States.