The Colmar Originals installation
Editorial
Edition 101
11.01.2022
The sustainable brand Ecoalf participates in Pitti Uomo and presents its latest innovations and responsible practices. Ecoalf will present the new, timeless Ecoalf 1.0 premium collection, which uses state-of-the-art technologies that make it possible to have the lowest environmental impact on our planet. After 12 years of research and development and sustainable practices, this premium line is not only about fashion: it reflects a lifestyle, the brand's vision and commitment. The 1.0 collection continues to integrate the latest innovations in terms of materials: this season, the Que cape and the Chi tunic were entirely created with the Ecoalf yarn made of plastic bottles recovered from the sea thanks to the Upcycling the Oceans project of the Ecoalf Foundation.

Pitti Immagine would like to thank ECOALF for its contribution in dressing the Pitti Boys & Girls at this edition of the fairs.