Getting In Touch With WOO’s Roots
Sustainability at Pitti is a series of interviews that celebrate fashion’s climate-conscious innovators. By providing a platform for the designers that put sustainability at the core of their brand, we hope to inspire and lead a wave of change within our industry, helping us all to push for a better future together.
If you’re an outdoor style enthusiast, it’s likely you’ve come across the brand WOO at some point on your travels. The lifestyle family brand has been in the business of catering to the elements for 30 years, creating outerwear clothing, bags, and waterproof accessories that blend Mediterranean colorways with a functional Scandinavian ethos since the ’90s.
Sustainability at Pitti is a series of interviews that celebrate fashion’s climate-conscious innovators. By providing a platform for the designers that put sustainability at the core of their brand, we hope to inspire and lead a wave of change within our industry, helping us all to push for a better future together.
If you’re an outdoor style enthusiast, it’s likely you’ve come across the brand WOO at some point on your travels. The lifestyle family brand has been in the business of catering to the elements for 30 years, creating outerwear clothing, bags, and waterproof accessories that blend Mediterranean colorways with a functional Scandinavian ethos since the ’90s.